“It’s not a franchise yet we’ve only made one ‘Annabelle,’ but based on its response we are looking toward making another,” Dan Fellman, Warner Bros. is already planning a sequel to “Annabelle,” along with a sequel to “The Conjuring.” It received lackluster reviews from critics, doesn’t boast A-list stars and will probably be overlooked by awards panels.īut Warner Bros. “Annabelle,” a New Line Cinema prequel to the 2013 movie “ The Conjuring,” may have hit that chord with its return to traditional spookiness and gore. “But it takes one movie that hits the right way, and where grosses are high, to get everyone in the movie business feeling good about the genre again.” “As a genre, it’s never completely dead, because people always want to be scared,” said Phil Contrino, an movie analyst at research firm. Picture/AP)īut like any good zombie, horror keeps coming back. ticket sales were $20 million.Īnnabelle Wallis, left as Mia, with the Annabelle doll in New Line Cinema's supernatural thriller, "Annabelle." (Courtesy Of Warner Bros. Lionsgate bet big on the $65 million “ I, Frankenstein,” for example, but total U.S. No horror film out this year made more than $20 million in its opening weekend. The past few years have been tough for the horror genre, as studios have struggled to find another breakout hit that can generate lucrative sequels (“Paranormal” had four). The most profitable film in history is the 2009 horror movie “ Paranormal Activity,” which was made on a budget of $15,000 and reaped $193 million in global ticket sales. “Annabelle” cost less than $7 million to make, compared with the $60 million spent on “Gone Girl.” That means the opening three days of “Annabelle” generated a hefty profit margin, while “ Gone Girl” was still in the red. It’s one of the biggest openings of a horror film ever and the first of that category to draw such a crowd in years.īut what gets Hollywood most excited about its early success is the money that can be made off “Annabelle” and its copycats, which are cheap to produce and have huge profit margins compared with more costly action, comedy or drama hits. “ Annabelle ” blew up box-office expectations with $37 million in its debut last weekend, rivaling the opening of “ Gone Girl” starring Ben Affleck. Hollywood’s new “it” girl is a creepy vintage doll named Annabelle whose eyes drip with the blood of her victims - and she’s bringing hope for the revival of horror films.
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